Audit & Analytics Configuration Service

The digital tag improves marketing and return on investment by providing digital audit and analytics
configuration services for web applications, content strategy, search and social media presence,
digital marketing, and paid campaign performance. 

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Digital marketing audit services

With a full digital marketing audit from our expert team, you can change
your digital marketing strategy and find untapped potential.

Web design audit

We’ll find the reason and solve it. It may be your tech aid, “call to action,” or content layout. It could be your navigation or structural issues preventing access to your content.

Content audit

When our technical and creative teams do content audits, they pay close attention to how well the content does in organic search, look for gaps, and make suggestions.

Paid campaign audit

Our PPC audit service ensures conversions at the lowest cost. We check campaign settings, structure, targeting, impressions, CTR, and conversions.

SEO audit

We do a full on-page, off-page, and technical SEO audit to find problems like crawlability, mobile usability, etc. and make suggestions for how to fix them.

Social media marketing audit

Our experts review your engagement metrics, tone, and messaging online. Facebook, Instagram, Twitter, LinkedIn, YouTube, SnapChat, and Pinterest are our specialties.

Brand reputation audit

We help you figure out where your brand stands in the market right now and use SWOT analysis to figure out how to beat your competitors.

Competitor analysis

We look at the population of competitors and give a detailed look at their strategic position, resources, capabilities, and programs.

Previous work history

We trace your track, understand your strategy, and assess your market position. We also offer a strategy integrated with historical records to help you stand out.

Our PPC Services includes

Google Analytics

Our Google Analytics services include measurement mapping, scoping, configuring, CRM integration, eCommerce tracking, goal setup, campaign attribution, etc.

Facebook pixel

We can help you set up pixel tracking and conversion tracking for Google Ads, Microsoft Ads, Facebook Ads, Twitter Ads, and many more.

Adobe Analytics

We help you set up Adobe Debugger, make a tag property, measure updates, install plugins, connect modules, collect data, and do many other things.

Semrush analytics

To get an edge over the entire market, we help you set your semrush analytics including position tracking, ranks, site audit, sensor, CRM, gap analysis, PPC tool, etc.

Google tag manager

We help you manage, combine, and install Google tag configurations including tag testing, Debugging GTM issues, eCommerce tracking, click-to-call tracking, etc.

Google Webmaster

We track visitors and customers in your store in real-time, set goals, run cost-benefit analytics campaign reports, and set up analytics that drive website traffic.

Hotjar

We help you get a lot of user-centered, product-experience insights from your website and digital products without having to write any code.

SE Ranking

This module uses data from Google Analytics and Search Console and website rankings to look at how a project is changing over time.

Benefits of Digital marketing audit services

It helps to know your digital marketing history

Audits look at how things have gone in the past and give results that include traction, goals, strategies, etc., as well as information about opportunities.

 

Define digital marketing strategy

Audits will give a business and its marketing strategies an unbiased look at how well they are working and where they might be able to improve.

 

To know what is working

By monitoring the performance of your marketing initiatives, you can dig into the data and see what’s bringing you the most success and what needs to be improved or eliminated.

 

Track data and ROI

Audits help you track data for conversion rate, leads, calls, impressions, reach, clicks, and understanding how your audience feels about your brand.

 

Measure performance and growth.

Digital marketing audits services are the best way to look at how things are going now, figure out what might be wrong, and find ways to grow and get better.

 

To know user behavior 

An audit serves information on how users are interacting with your content, what content they like the most, and the product or service that is gaining the most traction.

 

To know the visitor’s journey

From hook to CTA, a user journey is defined. So audit reports show which parts of the content are interesting and appealing to users. This can help with optimization strategies.

 

Increase conversion

A digital marketing audit helps you make the most of your digital resources so you can reach your strategic marketing goals and fix any problems so you can get more conversions.

 

It makes suggestions

Suggestions are a benefit that auditors provide. The strategies and content that are working and getting maximum traction, along with a strategic suggestion, are proposed in audit reports.

 

Key Performance Indicators (KPIs)

Marketing audits help you track key performance indicators (KPIs) like marketing revenue attribution, return on investment (ROI), traffic-to-lead ratio, landing page conversion rates, mobile traffic, customer lifetime value, etc.

 

It helps define marketing strategies

Audits include things like smart planning, budget planning, analysis of the target audience, relevant social media platforms, and a lot of other things that help define marketing goals and strategies.

 

Cut unnecessary expenditures.

A digital marketing audit looks at your social media, SEO, PPC ads, branding, and other things. This shows where you’re wasting money and can cut back. 

 

It provides real-time data.

Audits give data on impressions, sales, conversions, calls, text messages, etc. in real time along with the visitor’s journey to help you meet strategic marketing goals.

Frequently asked questions

The frequently asked questions regarding Audit And Analytics Configuration Services
 

One of the first steps in making a measurement strategy work well is often to do an audit of the analytics. In order to keep up with changing business needs, competition, and customer demands, organizations that are growing and changing need a clear measurement strategy. By designing your solution and writing down its architecture and how it will be used, the analytics audit sets the stage for the future.

A Google Analytics audit is supposed to help you get clean data that tells you what you need to know to make your business better. If your Google Analytics account isn’t set up right, the data it gives you might include internal traffic, spam sessions, and even inflated data from pages with duplicate tracking codes.

  • During configuration settings, we go over a specific checklist. Some points are noted below:
    1. Tracking code implementation
    2. Setting up of default URL
    3. Excluding bot traffic
    4. Setting up proper demographics, time zone, and currency
    5. Enabling e-commerce settings
    6. Linking the search console properly
    7. Capturing hostname correctly in reports
    8. And the list goes on

  • You’ll always be one step ahead of your competitors if you set up Google Analytics correctly.

    Without it, you’re almost as likely to make small and large mistakes as you are to be lost in business, which is a recipe for disaster. No one wants to chase their own tail because it can lead to bad decisions, wrong ideas, missing out on important things, and losing money.

    1. Checking the implementation of the Tracking Code: start collecting data or make sure it is being collected correctly.
    2. Setting up the Admin section by changing or checking the important settings, fixing problems, and preventing data fragmentation.
    3. Looking at Google Analytics reports and learning how to look at your data and find holes.