Facebook & Instagram
Advertising
Get a bigger place to reach out to potential customers and raise awareness of your brand.
Gain leverage by choosing your audience, setting a budget, and driving traffic.
Facebook and Instagram ads grow businesses
Don’t miss opportunities; take advantage of the power of social media.
Lead generation
These platforms offer multiple advertising options, including the creation of campaigns, landing pages, and subsequent follow-up with generated leads.
Reach ads
To meet business goals, it’s important to reach specific demographics and appeal to buyer personas. This can be done through FB and Insta ad campaigns.
Brand awareness
With well-rounded campaigns for users at every stage of the funnel, FB and Insta effectively build brand awareness, drive traffic, and boost conversions.
Video views
Facebook and Instagram capture your audience’s attention, raise brand awareness, and increase engagement on social platforms
Shopping
These platforms allow visitors to complete purchases without leaving, reducing friction between social media promotion and purchases.
Direct messages
Direct chats enable visitors to convey concerns or ask questions about products/services, reducing friction and boosting communication.
Engagements
Ads and campaigns increase engagement by 25%, yielding greater visibility and breaking through clutter to motivate consumers to take action.
App downloads
With intuitive visuals and appealing copy that showcase the app's USP, Facebook and Instagram ads are the best platforms to increase app downloads by up to 42%.
Benefits of Facebook and Instagram advertising
Pocket-friendly
With a pay-per-click model, the only costs are the budget and running the ads. This advertising model offers the best ROI.
Custom CTA buttons
Call-to-action promotions drive visitor interaction with your page, and customizations help you reach your goals and maximize engagement.
Helps grow your audience
With multimedia including photos, videos, stories, carousels, messengers, slideshows, playables, and collections, you can engage and grow your audience.
Leverage higher engagement rates
Ads are designed to drive higher engagement rates, more traffic, and lead generation for your business through multimedia creatives and copy.
Location targeting
With over 2.7 billion active users, Facebook gives you access to one of the largest digital ad networks, allowing you to target any audience worldwide.
Interest-targeting
Ads Manager allows businesses to see the age, gender, location, device, ad type, and user actions of their audience, enabling targeted advertising.
Demographic targeting
You can target your audience based on age, gender, job title, education, and more, helping you reach your core audience.
Gender & age targeting
Micro-targeting audiences for your business is possible with Facebook’s detailed targeting options, allowing you to narrow down audience criteria.
Language targeting
Dynamic language optimization tools allow you to serve content in multiple languages, boosting interactions.
Custom audience
You can build a custom audience by segmenting and micro-targeting each group to maximize engagement and sales.
Retargeting your most potential customers
Retargeting through Facebook advertising can boost your company’s revenue, conversion rates, and ROAS
Ad forecasting
With sufficient data, advertisers can estimate daily reach and results with a full ad budget.
Behavior Targeting
With extensive data from visitors to ads and landing pages, you can target specific audiences based on behaviors to achieve the best results.
Showcase your brand through Stories
Posts and stories about your brand create brand awareness and showcase your USP, generating the most audience engagement.
Track and measure
Up-to-date statistics, engagement tracking, and campaign tracking allow you to easily measure and optimize ROI, boosting your brand and sales.
Frequently asked questions
YOUR PARTNER IN GROWTH